Mantrot

Echo Ariel Morgenstern is a 36-year-old Israeli rapper, singer, and producer- widely known by her stage name, ECHO. She creates music primarily in the genres of hip hop, jazz, and funk, with influences of pop and contemporary sounds. ECHO releases music in both Hebrew and English and performs both locally and internationally.

I had the pleasure of rebranding her debut Hebrew album, “Achat” (One), which was released in 2018.
As part of this rebranding, I not only gave the album a fresh visual makeover but also renamed it after the second track, “Mantrot” (Mantras). I took the original album and reimagined its design, reflecting how the music made me feel as I listened to it. I carefully selected and distilled the essence of all the tracks into the branding, creating a design that encapsulates the overall mood and vibe of the album.